By Smart Vendor Editorial Team on February 15, 2022

How Can Omnichannel Retailing Keep Your Business Growing?

The key to success lies in providing customers with the right product, at the right place, at the right time.

The post-pandemic world and the last two years have changed consumers' mindsets and expectations. The shopping experience has also seen a significant shift, combining offline and online channels in all retail verticals.

Most businesses are now implementing Omnichannel solutions to meet customer demands and expectations and provide a seamless customer experience across all channels and touchpoints.

What is Omnichannel Retailing?

Omnichannel retailing is a fully integrated approach that connects all selling channels to provide a unique shopping experience across the entire retail ecosystem, including key elements and processes that quickly respond to all business and customer needs.

How can an Omnichannel Strategy help?

1. Never Lose a Customer

Sell online 24/7 to reach customers anytime, anywhere. Undeniably, Omnichannel has been the best solution to keep customers safe, maintain social distancing, and help them enjoy their shopping experience. With decreasing in-person visitors, your business can benefit from online selling to gain customer interest and attract new clients through your website and apps.

2. Easily Manage Inventory Across your Entire Sales Ecosystem

Omnichannel can be a vital asset to manage inventory, cost, revenue, and resources, while also providing multiple key benefits.

  • Inventory remains synchronized among multi-location centres and can be managed from the main centre or warehouse.
  • Eliminates repetitive entries of items, which prevents store-to-store variations and helps maintain consistency across all the locations.
  • Multi-location stores are managed as a whole, while still allowing customization for each store's general parameters and products, giving the much-needed autonomy.

3. Integration with your POS

Integrate your brick-and-mortar store to online platforms to sell your products in-store and online while ensuring quantities and prices stay in sync. Automatically synchronize the inventory between your POS and the existing web platform. Provide Buy Online/Pickup in Store, Curbside Pickup, Local Delivery, and more.

  • Prevent out of stocks, backorders, and refunds while improving operational efficiency, enhancing customer satisfaction, and reducing costs.
  • Automatically upload product catalogue information from the POS to your web store.
  • Update the latest pricing and inventory information from the POS to the web store.
  • Upload your inventory to several online marketplaces.
  • Download web store orders for fulfillment in near real-time.

Omnichannel Retailing is an essential step in the evolution of the retail experience for your business. Let your business thrive in the new era of e-shopping and the reinvented customer experience.

Eager to Get Started?

Schedule a demo with Smart Vendor and discover the abundance of new opportunities that the omnichannel world offers.

Phone: 1 800 561 0500